Notes
Writing on finding customers without a sales team.
We publish short, practical notes rather than SEO filler. New pieces are added as we write them.
What a buying signal actually looks like
Most people never say "I want to buy". They describe a problem. Here is how to tell the difference between a passing comment and a real opening.
Coming soon
The first message problem
Why templated outreach fails, and a simple three-line structure that references what the person actually wrote.
Coming soon
How many opportunities do you actually need?
A short piece of maths for freelancers and small teams: replies, conversations and how few good opportunities it takes.
Coming soon
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